5 Goals Of Great Visual Merchandising January 12, 2017 14:57
According to design:retail magazine, “visual merchandising takes your consumer from the retail display to the cash register. Encouraging sales through creative color and commercial retail design is a key element to keeping a customer interested.”
The 5 Simple goals this translate to are:
- Excitement – You want to create excitement around your store and products. You want your store to draw your customer into your world through the merchandise in it.
- Customer Senses – You want to stimulate all 5 customer senses. You want to attract not only with sight, but smells (subtle scents), touch, sound (complimentary music) and taste, too (salt water taffy bits or fudge for tasting – you will sell more boxes this way).
- A Successful Floor Plan – Set a clear comfortable image of your store layout. Ask yourself, “What’s the traffic flow in my store? Do I have enough merchandise to set a promotional display?”
- Shopper Demographics – You want to know your customer demographics. “The who and what” of the people coming into your store.
- Be Inspired By Others – Visit other retailers and capture the environment around you. Remember! What inspires you will most likely visually excite your own customers.
Finding Products for Your Business January 12, 2017 14:15
To win half the battle before they even begin selling entrepreneurs take the time to understand product sourcing. You should too! Take that time, and you'll be doing the best you can to ensure your success.
It's sure not enough to simply know where to get inventory from--you should know what products people are buying. Market research is a critical part of product sourcing.
These resources can help:www.Terapeak.com: Terapeak is the leading provider of e-commerce market intelligence. Terapeak offers software solutions designed to help retailers grow their online sales. Terapeak offers both free and paid service options. The free membership provides access to helpful business intelligence tools such as the MySales Dashboard while paid subscription plans provide access to powerful eBay market intelligence tools.
Common uses for Terapeak include:
- Valuation research (value of new and used condition goods sold online).
- Opportunity assessment and niche market identification.
- Competition pricing research.
- Sales performance and traffic monitoring.
The Sell Niches Bundle has been specifically designed to take you from “what should I sell?” to knowing exactly what product(s) you are going to build your business around.
www.WhatDoISell.com: What’s Happening with Amazon & Ecommerce
Here are 3 legitimate internet sources offering information on genuine, factory-authorized manufacturers and wholesalers:
- www.ThomasNet.com: ThomasNet is a good resource if you choose to do your own product sourcing research by identifying the manufacturers of products made in North America.
- www.GlobalSources.com: This website connects you with overseas manufacturers looking to work with small and large businesses alike.
www.WorldwideBrands.com: This site is the only comprehensive directory of genuine wholesalers that is certified by eBay.
3 Tips for Retail Merchandising Success January 12, 2017 11:471. Stocking your shelves. Selecting merchandise for your store can be the most time-consuming and expensive part of your business operation. This duty shouldn't be taken lightly! You should visit wholesale marts to get an idea of the merchandise you'd like to carry with every season. Decide what your mark-up will be and what's appropriate for your area.
Choosing the merchandise can be fun, but remember to maintain a general theme and purpose for your products. Discuss ideas with other retailers at the mart, and ask the sales reps for their ideas and suggestions. You'll find most people just like us are willing to help and discuss their experiences with certain products. We hope this email will help you decide and narrow down [your choices to] products that will do well in your store.
2. Keeping a theme. We maintain a theme in our stores by staying true to brands and styles we carry. Customers know what to expect when they come into our stores. Sticking to your theme will help you build loyal customers and create a unique store in the process.